About the Team

The team at MITech bring a range of skills and experience to support your requirements.  We have a wide range of direct and indirect  industry experience to help solve your product identification needs.

Our team is twenty strong working from locations in Auckland and Christchurch.  We are proudly New Zealand based helping New Zealand and Pacific Island manufacturing companies sell their products locally and into the world market.

As an operationally focussed business we are dedicated to helping you automate your business and reduce your costs.

James Cato


James started Imaje Coding Technologies in New Zealand in 1988.   He brings a wealth of industry experience to MITech through his in depth knowledge of the industry both in New Zealand and Australia.

Peter Ayson

Operations Manager

With a background in packaging and over 10 years in marking & coding. Peter`s guiding hand in the business keeps the focus on the MITech motto “Productivity through Partnership”.

Deane Shaftoe

Sales Manager

Fifteen years of industry experience give Deane the skills to help identify the optimum solution for your business. Deane’s goal is directing his team to indentify our customer’s true needs and offer a total coding solution with emphasis on cost reduction.

Andrew Bebb

Customer Services Team Manager

Andi joined the Auckland team in 2009 after spending 8 years in the South Island working in both the Service and Sales teams . He has worked in the product identification field in New Zealand for the past 20 years and brings both well developed product knowledge and service skills to the team.

Call us on 0800-MITECH for more information or complete the contact form.